The Problem

Although DKI has been in the restoration industry for many years, they understood their field had become crowded with competition. As new startups emerged and existing competitors grew. They knew that they weren’t showing up online in all the places they needed to be and could potentially lose business.

They came to us asking for a renewed web presence along with a targeted SEO approach. Their aims included driving more homeowners to their website through Google Search over time and turning them more effectively once they arrived on the website.

The solution

We started by creating a functional website in WordPress. We added necessary conversion items such as easy-to-use contact forms on all related pages. We also recognized that different users have very distinct needs when they land on the DKI Restoration website. For this reason, we added targeted navigation factors so each user can effectively navigate to the page that suits their needs.

Our SEO strategy includes consistently adding appropriate content to DKI’s website and maintaining their Google “My Business” presence. Our work to improve their website’s exposure starts with researching the terms users are searching for and Creating content that incorporates these terms while sending the right message to the potential end-user.

PurpleZ-offered Services

Commercial video

Content creation

SEO

Adwords campaigns

Google Guarantee test

Social media marketing in Instagram, Facebook, and youtube platforms

Blogging

Online reputation

Results

Users +35 %

Organic Search Traffic: 65 %

Total clicks +26 %

Sessions +30 %

Total impressions +45 %

The Problem

Before we partnered up with Orange County Flooring America, the company mainly operated on cold leads and established relationships with builders. That business model was quite vulnerable due to dependency on relationships and seasonal work.

They were mainly interested in increasing their brand awareness within a very competitive market and driving new revenue growth through their internet marketing channels.

Flooring Websites Built to Increase Leads & Differentiate Your Brand Online

Most contractors consider their Website an online brochure. In reality, your flooring company’s Website is a virtual sales rep capable of generating hundreds of leads and booked jobs every month, often at a fraction of the cost of traditional flooring marketing.

The solution

After a careful analysis of the Website, I drew the following conclusion of why it needed a redesign:

• The Website looks outdated.
• There was no proper CTA (Call to Action) on the Website. It feels more like an informative website.
• There was no trust building up when the user sees it for the first time.
• The brand values of the company were not visible on the Website.
• No way to understand the delivery process for users who don’t know about it

Our Redesign goal was to:

• Shift Orange County Flooring America’s outdated web design that reflected the aspects of their brand
• Combine the separate gallery blog into the new web design for a cohesive and seamless experience
• Create a responsive site to give customers a consistent brand experience regardless of which device (phone, tablet, laptop, or desktop) they are using.
• Order the site structure to better information access

PurpleZ-offered Services

Marketing

Social media marketing

Adwords+PPC

SEO

Local SEO

Building the second Website

Blogging

Commercial advertising

Online reputation

Results

• A modern, user-friendly site that remains true to the Orange County Flooring America Flooring brand
• A new, interactive gallery integrated into the Website quickly became the second most popular destination on the Website.
• Add to favorites feature has improved the browsing experience and increased time spent on the site.
• Optional log-in helps Tish Flooring identify prospective clients sooner.

Users + 5 %

New users + 4 %

Sessions + 12 %

Avg. visit duration +30 %

Total impressions + 20 %

Average Position 40 .5

Organic Search Traffic : +114 %

The Problem

They knew their website needed a new look as it had been about years since the site was last updated. They wanted a responsive site that worked well on desktop, laptop computers, and mobile and tablet. They previously approached a digital marketing firm to discuss their services. However, They were disappointed with the long process and extensive paperwork needed to get started. In addition, the firm did not implement essential digital marketing services, such as SEO, local listing management, PPC, or review management. It offered no way to track site traffic, leads, or search engine ranking performance. So they came to PurpleZ.

The solution

Moving forward with the digital marketing campaign, PurpleZ chose to concentrate on these goals:

• Upgrade website to a responsive platform
• Unique site design to have a fresh, modern expression (the old site had an outmoded design)
• Create a layout that is straightforward for users to navigate and find relevant data
• Improve local search result rankings on Google
• Turn more visitors into leads by enhancing conversion rate
• Incorporate Showroom Showcase feature into the site to attract prospects to the showroom

PurpleZ-offered Services

Full package marketing

Designing E-commerce website

Full social media marketing

Blogging

Local SEO

Adwords+PPC

Business card Design

Online reputation

Results

Users +35 %

Total clicks +40 %

Total impressions +50 %

Sessions +38 %

Organic Search Traffic : +60 %