The Problem

Ceramic Tile Supply NW came to PurpleZ Group in a somewhat urgent state, with the recent changes to the local economy.

They had attempted a list of various marketing comp and strategies, they were finding it necessary to enhance their marketing investment to get the same results constantly. And they needed to return the lost revenue as soon as possible.

The solution

Find and procure a keyword-relevant geo-specific web domain that the client would own. Design and build a visually appealing website, targeted a very specific demographic and was SEO friendly, including URL structure, metadata, keyword density, and sitemaps. Undertake keyword research and examination to identify the top keyword concerning their industry and geographic location.

Implement a strategically targeted PPC campaign.

Produce and perform an aggressive link building strategy based on keywords targeted to reach the client’s ideal

customer.

Utilizing our proprietary local listing service to clean up their multiple incorrect directory listings.

aim and optimize Local business listings in search engines

Frequent and proactive optimization monitoring

This customer couldn’t be happier, after the launch of their new website they experienced immediate results and the phone started ringing.

PurpleZ-offered Services

Web design

Social media marketing

Content creation

Logo design

SEO

Blogging

Campaign management and design

Adwords campaign

Online reputation

Results

New users  +60   %

Sessions  +35   %

Total clicks  +50     %

Total impressions  +175    %

The Problem

Pedram Couture approached PurpleZ Solutions for its SEO efforts.

Pedram Couture has a store but was experiencing an overall drop in sales on their website, with a significant decrease in PPC revenue. They previously worked with an agency that was not good at responding, and communication was not open. Pedram Couture was spending over $5K on PPC advertising per month. The demand for a responsive and skilled agency was apparent in helping to solve their online sales challenges.

The solution

Pedram Couture was impressed by PurpleZ’s subject matter expertise in PPC.

A campaign intended to drive qualified traffic and boost revenue

They chose PurpleZ for its quick response to needs. The first step PurpleZ set out to do was to tidy up the PPC campaigns. Which did not have negative keywords and run campaigns for products that were not driving sales. We reconfigured most of the campaigns to be product-focused, prioritized those with a higher value transaction, and added negative keywords to a fitter target users who were set to purchase (as opposed to common searches). The aim was to drive quality traffic and optimize campaigns based on the data aligned with sales KPIs. A vital piece of these and future optimizations is Pedram Couture’s involvement. Their viewpoint, industry experience, and insight into sales from PPC help steer the strategic direction in which PurpleZ moves forward.

With PurpleZ Solutions as their trusted digital marketing partner, Pedram Couture now has a responsive partner that provides monthly reporting and in-person strategy meetings once a quarter.

PurpleZ-offered Services

Professional social media management

Website optimization

SEO

Blogging

Adwords+PPC

Logo design

Online reputation

Results

Users +35 %

Total clicks +38 %

Total impressions +50 %

Average CTR +45 %

Sessions +35 %

Organic Search Traffic : 100 %

Social media

+ 90 % accounts reached

+ 55% content interactions

+ 25% total followers

The Problem

They knew their website needed a new look as it had been about years since the site was last updated. They wanted a responsive site that worked well on desktop, laptop computers, and mobile and tablet. They previously approached a digital marketing firm to discuss their services. However, They were disappointed with the long process and extensive paperwork needed to get started. In addition, the firm did not implement essential digital marketing services, such as SEO, local listing management, PPC, or review management. It offered no way to track site traffic, leads, or search engine ranking performance. So they came to PurpleZ.

The solution

Moving forward with the digital marketing campaign, PurpleZ chose to concentrate on these goals:

• Upgrade website to a responsive platform
• Unique site design to have a fresh, modern expression (the old site had an outmoded design)
• Create a layout that is straightforward for users to navigate and find relevant data
• Improve local search result rankings on Google
• Turn more visitors into leads by enhancing conversion rate
• Incorporate Showroom Showcase feature into the site to attract prospects to the showroom

PurpleZ-offered Services

Full package marketing

Designing E-commerce website

Full social media marketing

Blogging

Local SEO

Adwords+PPC

Business card Design

Online reputation

Results

Users +35 %

Total clicks +40 %

Total impressions +50 %

Sessions +38 %

Organic Search Traffic : +60 %

The Problem

They needed to reflect their commitment to patient care through their website. The goal was to create a website offering a great user experience with a fresh but personable aesthetic. After launching their new website, we concentrated on increasing visibility and growth through continuous marketing and SEO services.

Marketing a website from scratch isn’t simple. Still, our marketing team’s efforts have created a digital presence for Yrma Wilson and her reiki energy healing practice that is informative and comprehensive. So they referred to PurpleZ to get rid of their poor and technically defective website and have this agency advertise on social media platforms.

The solution

Our primary goal was to put compelling content onto the website. Our copywriter got to work producing informative and SEO-optimized content around each procedure, requiring plenty of subject matter research. PurpleZ took extra care to write content that is sensitive to the reasons people pursue Reiki Healing.

We established her practice on Google My Business and various platforms.

Social media campaigns (using Instagram, Facebook, and Youtube) that PurpleZ launched helped Yrima increase brand awareness and website traffic.

PurpleZ-offered Services

Fundamental website design

SEO

Social media marketing

Giveaway Campaign Management

Blogging

Adwords+PPC

Business card Design

Online reputation

Results

Users                     +52  %

New users             +51   %

Sessions               +11.8 %

Total clicks             +38     %

Total impressions   +155    %

Average Position     35.7   .76