The Problem

Ceramic Tile Supply NW came to PurpleZ Group in a somewhat urgent state, with the recent changes to the local economy.

They had attempted a list of various marketing comp and strategies, they were finding it necessary to enhance their marketing investment to get the same results constantly. And they needed to return the lost revenue as soon as possible.

The solution

Find and procure a keyword-relevant geo-specific web domain that the client would own. Design and build a visually appealing website, targeted a very specific demographic and was SEO friendly, including URL structure, metadata, keyword density, and sitemaps. Undertake keyword research and examination to identify the top keyword concerning their industry and geographic location.

Implement a strategically targeted PPC campaign.

Produce and perform an aggressive link building strategy based on keywords targeted to reach the client’s ideal

customer.

Utilizing our proprietary local listing service to clean up their multiple incorrect directory listings.

aim and optimize Local business listings in search engines

Frequent and proactive optimization monitoring

This customer couldn’t be happier, after the launch of their new website they experienced immediate results and the phone started ringing.

PurpleZ-offered Services

Web design

Social media marketing

Content creation

Logo design

SEO

Blogging

Campaign management and design

Adwords campaign

Online reputation

Results

New users  +60   %

Sessions  +35   %

Total clicks  +50     %

Total impressions  +175    %

The Problem

We first set out to create a solid foundation for Laguna Bridal’s Brand that would scale far and surpass these initial projects. We improved brand assets and guidelines to make sure all partners were making consistent choices. They needed an e-commerce platform to launch his new bridal fashion line, a complete redesign and development of his brand’s website, and a whole lot of design and marketing support.

The solution

Conduct a full inspection to fix the issues which were preventing the site from getting indexed on the first page or search engines for the most relevant keywords

Improve organic leads and transactions

Increase organic traffic for generic and long-tail keywords for all bridal gown and evening dresses related keywords.

Fixed cannibalization problems for some significant keywords by optimizing page content and meta tags accordingly

Curated content pages for specific product groups, for example, proms dresses, bride’s mom dresses, etc.

In order to do this, we established a strategy to create one single site with layered navigation.

PurpleZ-offered Services

Ecommerce Website creation

Commercial video

Social media management

Blogging

SEO

Fotoshooting

Logo design

Event management

Online reputation

Results

Organic Search Traffic : 120%

Users +30 %

New users +27 %

Sessions +25 %

Total clicks +80 %

Total impressions +30 %

Social media

+ 80 % accounts reached

+ 35% content interactions

+ 15% total followers

The Problem

Pedram Couture approached PurpleZ Solutions for its SEO efforts.

Pedram Couture has a store but was experiencing an overall drop in sales on their website, with a significant decrease in PPC revenue. They previously worked with an agency that was not good at responding, and communication was not open. Pedram Couture was spending over $5K on PPC advertising per month. The demand for a responsive and skilled agency was apparent in helping to solve their online sales challenges.

The solution

Pedram Couture was impressed by PurpleZ’s subject matter expertise in PPC.

A campaign intended to drive qualified traffic and boost revenue

They chose PurpleZ for its quick response to needs. The first step PurpleZ set out to do was to tidy up the PPC campaigns. Which did not have negative keywords and run campaigns for products that were not driving sales. We reconfigured most of the campaigns to be product-focused, prioritized those with a higher value transaction, and added negative keywords to a fitter target users who were set to purchase (as opposed to common searches). The aim was to drive quality traffic and optimize campaigns based on the data aligned with sales KPIs. A vital piece of these and future optimizations is Pedram Couture’s involvement. Their viewpoint, industry experience, and insight into sales from PPC help steer the strategic direction in which PurpleZ moves forward.

With PurpleZ Solutions as their trusted digital marketing partner, Pedram Couture now has a responsive partner that provides monthly reporting and in-person strategy meetings once a quarter.

PurpleZ-offered Services

Professional social media management

Website optimization

SEO

Blogging

Adwords+PPC

Logo design

Online reputation

Results

Users +35 %

Total clicks +38 %

Total impressions +50 %

Average CTR +45 %

Sessions +35 %

Organic Search Traffic : 100 %

Social media

+ 90 % accounts reached

+ 55% content interactions

+ 25% total followers

The Problem

Before we partnered up with Orange County Flooring America, the company mainly operated on cold leads and established relationships with builders. That business model was quite vulnerable due to dependency on relationships and seasonal work.

They were mainly interested in increasing their brand awareness within a very competitive market and driving new revenue growth through their internet marketing channels.

Flooring Websites Built to Increase Leads & Differentiate Your Brand Online

Most contractors consider their Website an online brochure. In reality, your flooring company’s Website is a virtual sales rep capable of generating hundreds of leads and booked jobs every month, often at a fraction of the cost of traditional flooring marketing.

The solution

After a careful analysis of the Website, I drew the following conclusion of why it needed a redesign:

• The Website looks outdated.
• There was no proper CTA (Call to Action) on the Website. It feels more like an informative website.
• There was no trust building up when the user sees it for the first time.
• The brand values of the company were not visible on the Website.
• No way to understand the delivery process for users who don’t know about it

Our Redesign goal was to:

• Shift Orange County Flooring America’s outdated web design that reflected the aspects of their brand
• Combine the separate gallery blog into the new web design for a cohesive and seamless experience
• Create a responsive site to give customers a consistent brand experience regardless of which device (phone, tablet, laptop, or desktop) they are using.
• Order the site structure to better information access

PurpleZ-offered Services

Marketing

Social media marketing

Adwords+PPC

SEO

Local SEO

Building the second Website

Blogging

Commercial advertising

Online reputation

Results

• A modern, user-friendly site that remains true to the Orange County Flooring America Flooring brand
• A new, interactive gallery integrated into the Website quickly became the second most popular destination on the Website.
• Add to favorites feature has improved the browsing experience and increased time spent on the site.
• Optional log-in helps Tish Flooring identify prospective clients sooner.

Users + 5 %

New users + 4 %

Sessions + 12 %

Avg. visit duration +30 %

Total impressions + 20 %

Average Position 40 .5

Organic Search Traffic : +114 %

The Problem

They knew their website needed a new look as it had been about years since the site was last updated. They wanted a responsive site that worked well on desktop, laptop computers, and mobile and tablet. They previously approached a digital marketing firm to discuss their services. However, They were disappointed with the long process and extensive paperwork needed to get started. In addition, the firm did not implement essential digital marketing services, such as SEO, local listing management, PPC, or review management. It offered no way to track site traffic, leads, or search engine ranking performance. So they came to PurpleZ.

The solution

Moving forward with the digital marketing campaign, PurpleZ chose to concentrate on these goals:

• Upgrade website to a responsive platform
• Unique site design to have a fresh, modern expression (the old site had an outmoded design)
• Create a layout that is straightforward for users to navigate and find relevant data
• Improve local search result rankings on Google
• Turn more visitors into leads by enhancing conversion rate
• Incorporate Showroom Showcase feature into the site to attract prospects to the showroom

PurpleZ-offered Services

Full package marketing

Designing E-commerce website

Full social media marketing

Blogging

Local SEO

Adwords+PPC

Business card Design

Online reputation

Results

Users +35 %

Total clicks +40 %

Total impressions +50 %

Sessions +38 %

Organic Search Traffic : +60 %